Last updated: August 2026
1. Who We Are
Bide Hotels and Investments Ltd is the controller of your personal data for the purposes of this privacy policy. We operate three boutique hotel properties in Thurso, Ballater, and Montrose, Scotland, opening in summer 2026.
2. What We Collect
When you enter our giveaway or interact with our website, we may collect:
- Your name
- Your phone number
- Your email address
- Your property preference (Thurso, Ballater, or Montrose)
- Technical data such as IP address, browser type, and pages visited, collected via analytics tools
3. How We Use Your Data
We use your data to:
- Process your giveaway entry and contact you about the draw
- Send you your 50% off offer if you do not win
- Enrol you in Bide Club membership and send member perks
- Send you updates about Bide Hotels and future offers
- Improve our website and marketing through analytics
4. Legal Basis
We process your data on the basis of your consent, which you give by entering the competition and agreeing to receive updates. You can withdraw your consent at any time by unsubscribing using the link in our emails.
5. Sharing Your Data
We do not sell your data. We do not share your data with third parties for marketing purposes. We may share data with service providers who help us run our business, such as email delivery and analytics platforms, under contract and only for the purpose of providing their service to us.
6. How Long We Keep Your Data
We keep your data for as long as you are an active Bide Club member or until you ask us to delete it. If you unsubscribe, we will stop sending marketing communications but may retain your data to fulfil any outstanding offers or legal obligations.
7. Your Rights
Under UK data protection law, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Withdraw consent at any time
- Object to processing of your data
- Complain to the Information Commissioner's Office (ICO)
8. Cookies and Analytics
We use analytics tools to understand how visitors use our website. This includes Google Analytics and Microsoft Clarity. These tools collect anonymised usage data. You can control cookies through your browser settings.
9. Contact
For any questions about this privacy policy or to exercise your rights, contact us at Bide Hotels and Investments Ltd.